institution

An institution is either a company or it can be a corporation that sells products to make a profit. The products they sell can be anything but as I am creating a magazine I will therefore look at magazine institutions.

The total of consumer magazines in the UK is 2,471 with an estimated value of £1.4 billion. The total of business to business magazines in the UK is 4,395 with an estimated value of £3.2 billion.  It is expected by 2014 it will reach revenues of £7 billion.

The magazine publishing institutions are constantly expanding by using a variety of platforms such as mobiles, social media and live events. They are constantly expanding because they are buy independent magazines; this then increases money consumption because the independent magazines will be exposed to a much larger audience so therefore more companies will be bought by the readers.

They have more than 60 iconic media brands; IPC creates content for multiple platforms, across print, online, mobile, tablets and events.  As the UK's leading consumer magazine publisher they engage with 26m UK adults which is almost two thirds of UK women and 42% of UK men. IPC Media is committed to working in partnership with its consumers, advertisers, business partners and employees to deliver exceptional value, service, innovation and creativity.

BBC Magazines was the magazine publishing division of BBC Worldwide, the commercial subsidiary of the BBC. It is now part of a new venture called Immediate Media Company which merged the operation with Origin Publishing and Magicalia.